The Canvas for Your Memories

We aim to provide the tools, space, and service to ensure your event goes as planned. Uptown Indigo is nestled in the heart of Uptown Shelby, hidden inside the historic Campbell Building. With the highest view in Shelby, overlooking the city to the North Carolina mountains, we have created an upscale, modern event space that goes above and beyond. We are close to small towns like Kings Mountain, Forest City, Gastonia, Cherryville, and Tryon, and we're equidistant from Charlotte, Spartanburg, Asheville, and Hickory. Our event space features exquisite style, dedicated service, and a picturesque location we think you will love.

The Historic Campbell Building

The 1927 Historic Campbell Building before rehabilitation.

R.E. Campbell was an entrepreneur with a colorful career and a huge vision for Shelby. After working in a monazite mine, he built a department store business that culminated into the 1927 construction of the Campbell Building. Many Cleveland County locals still recall the Campbell department store. One local woman said, "You'd walk up those stairs to the second floor and take a right, and you'd see the most beautiful Sunday dresses in the world!" Design features like the original floors, tin ceilings, and a grand staircase are in outstanding condition for their age.

The Campbell Building stayed in the same family for many years, later becoming a furniture store for 25 years and then sitting dormant for 12 years. But the building is back. In 2015, our family became the second family to own the Campbell Building. After three years of work, the Campbell Building is now alive with action once more.

Our Story

Uptown Indigo is our family business and is located on the second and third floors of our dear Campbell Building. From the fire sprinklers on the ceiling to the handmade tiles in the bathroom to the mirrors by the dance space, we invested three years in the design of Uptown Indigo. We aim to provide an alluring space for events by crafting lifelong memories for every guest through meaningful, powerful service.

Our vision is to become the premier venue for elegant events in the North Carolina foothills. We've set the foundation for this vision by creating an event venue that features high-quality amenities, client-first service, and a commitment to sophisticated design. We believe these values hearken back to the sense of hope and pride that surrounded the Campbell Building back in 1927.

We hope that you join us in our vision and allow us to give you a tour at your convenience. What events could you see at Uptown Indigo?